Tuesday, 31 August 2010

Word of Mouth……

….there’s nothing like it.

Publishers have spent years in windowless meeting rooms talking about how to get the buzz going on new or established authors (I feel like I’ve sat in on my fair share of them…).

It’s the most discussed subject in books, apart from ‘how do create a crossover sensation?’(grrrr, the hours wasted on that little gem..), but it’s talked about for a reason, because you can’t beat it.
There’s nothing more gratifying than watching a book that you absolutely love fly off the shelves, and when it’s flying because booksellers are hand-selling it to customers, who in turn are raving about it to their mates, well it’s a magnificent feeling. Better than…(fill in your hedonistic pleasure of choice here)

Don’t get me wrong, a well-placed ad campaign can work wonders, but these are few and far between on debut novels, and quite rightly too.

I like the idea of a book going out on the shelves without that sort of fanfare. Love the thought that your proof copy has landed in the right hands, and that the story has been enough to persuade booksellers or librarians that this is the next book that their customers have to read….

It’s a risky and romantic belief this. I remember our staff room at Ottakars being jammed full of unread proofs, each of them raved about by reps as the next big thing. 90% of them would sit there for a few months, until we couldn’t open the door anymore, leaving us no option but to fill the skip with them (even the charity shops didn’t want them…).

But I’m not going to linger on that thought. I’m just going to have faith that the jacket and the copy will be enough to entice booksellers to give ‘Billy’ a whirl.

The other thing that I hope will help are the quotes.

One of the many great things about working in bookselling, or publishing, is that you get to meet people, people whose opinion counts, and so when I got the deal with Puffin I wrote to some of these good folk and asked them if they had time to read my book.

And do you know what, they did.

I fretted like mad whilst waiting to hear. Worried they’d hate it, or even worse, that they’d feel compelled to say nice things out of a weird sense of loyalty, even though they owed me nowt…
…But I needn’t have worried, because these good people came up trumps, and it was the most brilliant confidence boost you could ask for.

What’s even better is that they said I could tell other people what they thought, and so, the good people of Puffin have put some of the quotes together, laid them out snazzily, and will put them on the back cover and inside the book.

I really hope that these kind words do the trick. I hope they entice people, booksellers, librarians, Joe Public, whoever, to give this a whirl, and spread the word. Have a look below and tell me what you think…would you read this book??


  1. I am so with you on those meetings...I cannot wait to read this, I am pre ordering on Amazon to add to your royalties as I read the blog underneath re Earle 3...

    Loving the JW quote too...she is a real fan of yours

  2. Word of mouth is the BEST thing for readers. I've lost count how many books I've recommended to friends, tweeps, bloggers, family members etc. and vice versa. I good recommendation from someone you know goes a very long way, and just look what word of mouth did for franchise phenomenons like Harry Potter and Twilight.

    Rest assured I will be mentioning Being Billy whenever I can... I've already started! x